Digital Lead Generation and Development Workshop Series (July - September, 2021)
Homework and Resource Packet
Video Recordings
Slides and Reference Materials
Session 1 - Using Website for Lead Generation - July 7, 2021 (pdf)
PDF Link - Lead Generation Workshop July 2021.pdf
Session 2 - Using Channel Management for Lead Generation - Aug 4, 2021 (pdf)
PDF Link - Lead Generation Workshop August 2021.pdf
Session 3 - Creating Content for Lead Generation - Sep 1, 2021 (pdf)
PDF Link - Lead Generation Workshop September 2021.pdf
Value Proposition Design Document
PDF Link - VPD Workshop Handout.pdf
Glossary of Terms & Definitions
Link - Glossary