May 2025 In-Person Series - City of Manassas (Modules Description)
Entrepreneurial Journey Forward - Mapping the Path Forward
Module Details
Week 1: Introduction to the Entrepreneurial RoadmapThursday, May 1, 2025 (7:30 - 9:30 AM)
- From Vision, to Value Proposition Design
- "The Circle and the Square": This comes first !
- Who (specifically is your customer, what specifically is your product or service, what is the Product-Market Fit
- Competitive Analysis
- Message Mapping
- Gant Chart Sequencing of action forward: It's not always linear!
- Factors influencing your Speed of Advance along the Journey
- and more
Week 2: Validating Your Value Proposition Hypothesis
Thursday, May 8, 2025 (7:30 - 9:30 AM)- Mapping your Business Ecosystem: who are the players / the stakeholders?
- Customer Segmentation: What is a Customer Persona and its importance
- Customer and Market Discovery: how to frame your questions
- Early Revenue and Cost Projections; How much and how many will you sell?
- and more
Week 3: Developing the Business Plan/ Funding the Business
Thursday, May 15, 2025 (7:30 - 9:30 AM)
- Refining the Revenue and Cost Projections - The Full Cost Stack
- The Importance of a 2 Year Cash Flow picture
- 5 times in the life of a business you will need a modular business plan narrative and "pitch"
- Review of the 6 ways to Fund your business
- Assessing the 5 elements of Business Risk for every business
- and more
Week 4: Risks, Strategic Imperatives, Metrics, Cybersecurity
Thursday, May 22, 2025 (7:30 - 9:30 AM)
- Do you know your 2 year business imperatives?
- KPIs / Metrics for measuring success
- Compliance issues
- Lets talk Cybersecurity for Small Business
- Preparing for hypergrowth, scaling
- Thoughts on Business Plan Succession
- Purchase or Sale of Businesses
BONUS: 8 Lessons Learned from the Road!
Location:
CenterFuse | Mason SBDC - City of Manassas
Address: 9071 Center St, Manassas, VA 20110
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis to all legal residents and citizens of the United States.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Full disclosures regarding federal funding are available at https://www.virginiasbdc.org/funding-sources/.