Strategic Marketing includes the formulation, evaluation and selection of market-oriented strategies. Participants will learn to employ strategic models and tools to analyze marketing decisions to help boost sales in the growth stage of the company. You will also learn about new techniques such as digital marketing. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. The class will be taught by Ingar Grev, Managing Director of Washington, DC office of The Growth Coach®. Ingar is a national columnist for The Business Journals and has worked with businesses in most industries. Please arrive on time. If you arrive 15 minutes late you will not be able to attend the class. ** This workshop is made possible by the generous contribution of time and expertise by a CBP volunteer. Please respect our volunteer's time by arriving on time. If you are unable to attend the class, please notify us promptly. Refunds will be made in accordance with our published cancellation policy. ** CANCELLATION POLICY: *Please review carefully for our cancellation policy has changed as of January 1, 2016. -Participants whose checks are returned for insufficient funds will be charged a $35 fee. -Participants who have paid for a class and do not cancel at least 24 hours in advance, will forfeit their entire payment. -Participants wishing to receive a refund and have cancelled in a timely manner will be charged a 10% administrative fee. This event is held at our center in Springfield - unless noted otherwise. If you need directions, please visit our Website http://www.cbponline.org
Speaker(s): Ingar Grev, The Growth Coach®
For more information visit www.cbponline.org
Fee: $ 50.00