Best Practice Go-to-Market Planning, Execution, Management, & Measurement for Government Contractors

This event has been canceled

The U.S. Government Marketplace comprises of nearly 90,000 separate governmental entities: 3,034 Counties; 19,429 Municipalities; 16,504 Townships; 35,052 Speical District Governments; 13,50 School Districts; 512 Native American Nations; 50 States; a district of Columbia; six U.S. Territories; and one huge federal Government that spends $3.5 trillion annually on people and programs, and on products and services-More than 780,000 contractors are registered to chase those many dollars... Make sure your company's "chase" is on the right course and speed. Topics Covered Include: • Identifying Business Problem/Opportunity • Situational Analysis (Strengths/Weaknesses/Opportunities/Threats) • Solution Offering (Products/Services) • Target Market (Industry/Segment), Knowledge, and Dynamics • Competitive Environment • Positioning • Launch Marketing Strategies • Launch Goals and Metrics / Demand Projections

Speaker(s): Kevin P. Young

If you have a question or need further assistance, please contact us at (540)654-1383

Fee: $ 75.00

To submit an online payment, click CONTINUE. CLASS HAS BEEN CANCELED.