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Virginia SBDC

The Marketing Mastermind

Dec
20
2023
Wed 2:00 PM to 4:00 PM
Topic: Marketing and Sales

This workshop will utilize the principles mentioned in the author's book “The Marketing Mastermind” for small business owners to aid in their marketing efforts. Topics Include - An Overview Of Marketing (The Art/Science Of Marketing) - A Brief History Of Marketing - The Power Of Storytelling: Creating Compelling Brand Narratives - Consumer Psychology - The Data-Driven Approach: Leveraging Analytics - Segmentation: Crafting Tailored Marketing Campaigns - Building A Robust Digital Presence - Reframing: Shifting Your Perspective To Understand Your Customer’s Journey With Your Brand

Speaker(s): Joshua Lee Bryant

Co-Sponsor(s):


Fee: No Cost

Phone: (276) 739-2474

Location

Virginia Highlands SBDC
Virginia Highlands Community College
100 VHCC Drive Abingdon, VA 24210


U.S. Small Business Administration, George Mason University, and America's SBDC

All programs of the Virginia SBDC are open to the public on a non-discriminatory basis.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

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