Marketing is essential in promoting your business but doing it effectively continues to be a challenge for the small business. In preparation for the new Tourism initiative underway in our area the Virginia Tourism Corporation and the Longwood Small Business Development Center have teamed up to bring “tourism-based” businesses a two part workshop to assist in building a solid and dynamic digital marketing plan. This fast paced, hands-on workshop is designed to take the fear out of marketing. Sandra Tanner, TMP, Tourism Development Specialist, will walk you through the ways to reach your customer and the many resources available from the Virginia Tourism Corporation. Diane Arnold, MBA, CBA and former Marketing Director will provide you templates and tools for planning, tracking and measuring the results of your marketing activities.
Speaker(s): Sandra Tanner & Diane Arnold
Co-Sponsor(s): Longwood SBDC, George Mason University, Virginia Small Business Center, U.S. Small Business Administration
Fee: No Cost