Large box stores and national chains can be strong competition for local retailers. Independent retailers need to understand how to have a strategy to keep their existing customers buying and how to win new customers. This workshop is for independent retailers who want to better compete in today's marketplace. Join Marc Willson, retail consultant for the VA SBDC, to learn more about how to compete with the large box stores. This seminar will cover: • How to treat your customers • Choose and position your products • Build on community involvement • Create and communicate your niche • Make your business a shopping destination • Out maneuver on social platforms • Create a memorable experience for the customer
Speaker(s): Marc Willson, Retail Consultant for VSBDC
Co-Sponsor(s): Longwood SBDC, George Mason University, Virginia Small Business Development Center, U.S. Small Business Administration
Fee: No Cost