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Virginia SBDC

Competing with the Big Boys: How Independent Retailers Can Win & Keep the Customer

Mar
16
2015
Mon 3:00 PM to 5:00 PM
Topic: Marketing and Sales

Large box stores and national chains can be strong competition for local retailers. Independent retailers need to understand how to have a strategy to keep their existing customers buying and how to win new customers. This workshop is for independent retailers who want to better compete in today's marketplace. Join Marc Willson, retail consultant for the VA SBDC, to learn more about how to compete with the large box stores. This seminar will cover: • How to treat your customers • Choose and position your products • Build on community involvement • Create and communicate your niche • Make your business a shopping destination • Out maneuver on social platforms • Create a memorable experience for the customer

Speaker(s): Marc Willson, Retail Consultant for VSBDC

Co-Sponsor(s): Longwood SBDC, George Mason University, Virginia Small Business Development Center, U.S. Small Business Administration


Fee: No Cost

Phone: 434-395-2086

Location

Taylor Building, Suite 105
1009 Bonner Avenue Danville, VA 24541


U.S. Small Business Administration, George Mason University, and America's SBDC

All programs of the Virginia SBDC are open to the public on a non-discriminatory basis.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

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