Surveying Your Customer & Getting the Information You Need

This event has been canceled

A small business needs regular customer feedback to keep tabs on how customers perceive the value they are receiving. Customer feedback also will raise any red flags that need to be addressed before they get out of control and damage your business. Come learn the basics in developing a useful survey workshop! Whether you need: Ø market research for a new product/service offering, (survey) Ø feedback on customer service, (comment card) Ø or are trying to identify customer/employee loyalty/satisfaction (evaluation form) A good survey instrument makes the task easier. Bring your ideas and get a head-start on developing the instrument you need now! Join Dr. Nancy Ryan, Marketing Professor at Averett University, to learn surveying basics!

Speaker(s): Diane Arnold, Director, Longwood SBDC-Danville & Dr. Nancy Ryan, Marketing Professor, Averett University

Co-Sponsor(s): Longwood SBDC, George Mason University, Virginia Small Business Development Center, U.S. Small Business Administration, Barkhouser Free Enterprise Cente

Fee: No Cost