Bedford Business Game Plan

Where can you find a plan to grow your business? The Bedford Business Game Plan is a 9-week seminar designed to help owners and leaders of businesses make positive adjustments to their business as we move past a Covid-19 pandemic economy. Attendees will hear from professionals in various fields such as Legal, HR, Banking, Marketing and Finance, as well as advisors and coaches from the Virginia Small Business Development Center that serves the Lynchburg Region.

Launches July 29. Participants are expected to attend all 9 weeks of the seminar.

Week 1: COVID19 Challenges, Risks, SWOT Analysis, Pivoting Week 2: Revisit Hypotheses, Testing, MVP (Minimum Viable Product) Week 3: Market – Products/Services Mix Adjustment, Pricing, Sales Strategy Changes (SEO, Sales Funnels, Strategies) Week 4: Improving Financials – Revenue, COGS, SG&A, Profitability Week 5: Improving Financials 2 – Local COVID Relief, Additional Capital Requirements (Debt and Equity), Burn Rates, Cash Flow Strategy Week 6: Legal Compliance Check (Operating Agreement, Contracts, Licenses, Taxes, Insurance) Week 7: Success after this class, Mentors & Advisors Week 8: Grow the Right Team, Re-Org Week 9: Gearing up for Scale – CAC (Customer Acquisition Cost), CLV (Customer Lifetime Value), Customer Purge, Various Revenue Streams

Advisors from the SBDC - Lynchburg Region will lead this multiweek seminar using the Growthwheel toolkit for business as part of the curriculum. GrowthWheel helps entrepreneurs build their businesses through a simple action­ focused process that stays true to the way most entrepreneurs think and work.