laptop location clock calendar
Virginia SBDC

Understanding Advertising and Promotions

On Demand
Until Sep 23
Online
Topic: Marketing and Sales

This course presents a media-by-media discussion of the tips and tricks used by marketing professionals when advertising a product or service. Learn how to set an advertising budget, learn why it's better to run two smaller ads than one larger one, learn how to correctly position your product and how to best design an effective marketing message, and learn what you need to know about selecting media for an ad campaign. This course also presents an overview of public relations tactics and internet marketing practices. At its conclusion, this course details specific measures how to assess the success of your results. Topics covered by this course include: What is advertising? The audience, objectives, and platform Determining the advertising budget The positioning and message Using print media Using radio and television Direct marketing options Promoting internet websites Public relations and publicity Evaluating you advertising plan


Fee: No Cost



U.S. Small Business Administration, George Mason University, and America's SBDC

All programs of the Virginia SBDC are open to the public on a non-discriminatory basis.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

Site Content © 2024, Virginia SBDC