Marketing 101 *Webinar (Live)* - Sep 17, 2020 - PW County

Overview of Live Webinar

Refresh your knowledge to effectively market your goods and/or services! During this Zoom live webinar, attendees will learn the following marketing essentials:

• How to choose your target group(s)
• How to communicate with your target(s)
• Market Definition - Market Segmentation
• Competitive Analysis - Company Branding
• Online (SEO) and Offline Marketing

Speaker: Bernard Ferret - Senior Business Counselor, Mason SBDC & Serial Entrepreneur

Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce

Cancellation Policy: Please notify the center regarding cancellation at least 24 business hours prior to the event. This is to ensure wait-listed attendees can attend in your place.

Email – help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team.

You may also confirm/cancel attendance as a response to courtesy reminders that are sent prior to the event. Please be respectful of the time and arrangements made by instructors / team and other attendees.

Special Instruction: This live webinar will be presented via Zoom. Webinar access details (Zoom invitation) will be provided after registration