Marketing 101 - *Webinar (Live)* - PW

Overview of Live Webinar

Refresh your knowledge to effectively market your goods and/or services! During this Zoom live webinar, attendees will learn the following marketing essentials:

• How to choose your target group(s)
• How to communicate with your target(s)
• Market Definition - Market Segmentation
• Competitive Analysis - Company Branding
• Online (SEO) and Offline Marketing

Speaker: Bernard Ferret - Senior Business Counselor, Mason SBDC & Serial Entrepreneur

Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce

Cancellation Policy: Contact the Center regarding cancellation earlier than OR 72 hours (3 days) prior to event. Kindly email – help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team.

Special Instruction: This live webinar will be presented via Zoom. Webinar access details (Zoom invitation) will be provided after registration