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Virginia SBDC

Digital Lead Generation & Development 'How-To' Workshop Series (Jul - Sep)

On Demand
Until Sep 01
Facilitated by Mason SBDC
Topic: Marketing and Sales

Overview of each workshop

Part 1: Using Your Website for Lead Generation

Session Concluded on July 7, 2021 | By Hussain Shah

Upcoming Parts 2 & 3 - details below

Part 2: Using Channel Management for Lead Generation

Wednesday, August 04, 2021 from 4 PM - 6 PM

Learn how to improve the effectiveness of your “cold calling” using LinkedIn, Facebook and Instagram.

Topics Covered:

Search engine marketing using LinkedIn (B2B and B2G), Facebook and Instagram (B2C)

  • How to use content to attract prospects
  • How to use LinkedIn to improve the effectiveness of “cold calling”
  • Writing a persuasive email
  • Asking for the order

Presenter: Subodh Nayar - Subject Matter Expert - Marketing, Sales & Product Development

Part 3: Creating Content for Lead Generation

Wednesday, September 01, 2021 from 4 PM - 6 PM

Learn how to use educational, informative content to get noticed in social media and what to do with your email lists to lower the cost of paid marketing.

Topics Covered:

  • How to determine where to go to find your clients and those that look like them
  • Creating and using a message map
  • Effective content communication on LinkedIn, Facebook and Instagram
  • Primacy of email marketing and the value of your email address list for lowering the cost of paid marketing
  • Content Strategy

Presenter: Elis Devlin - Senior Business Counselor (Spanish / English/ Portuguese)

Cancellation Policy: 24 Business-hours notice required. Kindly email (preferred) or call 703-261-4105 to inform team.

Special Instructions: This live webinar will be presented on Zoom. Webinar access details (Zoom invitation) will be provided after registration.

Fee: No Cost

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U.S. Small Business Administration, George Mason University, and America's SBDC

All programs of the Virginia SBDC are open to the public on a non-discriminatory basis.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

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