Part 3 - Digital Lead Generation & Development 'How-To' Workshop Series (Jul - Sep)

Overview of each workshop

Part 1: Using Your Website for Lead Generation

Session Concluded on July 7, 2021 | By Hussain Shah

Part 2: Using Channel Management for Lead Generation

Session Concluded on Aug 4, 2021 | By Subodh Nayar

UPCOMING

Part 3: Creating Content for Lead Generation

Wed, Sep 1, 2021 from 4 PM - 6 PM

Learn how to use educational, informative content to get noticed in social media and what to do with your email lists to lower the cost of paid marketing.

Topics Covered:

• How to determine where to go to find your clients and those that look like them
• Creating and using a message map
• Effective content communication on LinkedIn, Facebook and Instagram
• Primacy of email marketing and the value of your email address list for lowering the cost of paid marketing
• Content Strategy

Presenter: Elis Devlin - Senior Business Counselor (Spanish / English/ Portuguese)

Cancellation Policy: 24 Business-hours notice required. Kindly email help@masonsbdc.org (preferred) or call 703-261-4105 to inform team.

Special Instructions: Webinar access details (Zoom invitation) and homework will be provided after registration.