Part 3 - Digital Lead Generation & Development 'How-To' Workshop Series (Jul - Sep)
Overview of each workshop
Part 1: Using Your Website for Lead Generation
Session Concluded on July 7, 2021 | By Hussain Shah
Part 2: Using Channel Management for Lead Generation
Session Concluded on Aug 4, 2021 | By Subodh Nayar
UPCOMING
Part 3: Creating Content for Lead Generation
Wed, Sep 1, 2021 from 4 PM - 6 PM
Learn how to use educational, informative content to get noticed in social media and what to do with your email lists to lower the cost of paid marketing.
Topics Covered:
- How to determine where to go to find your clients and those that look like them
- Creating and using a message map
- Effective content communication on LinkedIn, Facebook and Instagram
- Primacy of email marketing and the value of your email address list for lowering the cost of paid marketing
- Content Strategy
Presenter: Elis Devlin - Senior Business Counselor (Spanish / English/ Portuguese)
Cancellation Policy: 24 Business-hours notice required. Kindly email help@masonsbdc.org (preferred) or call 703-261-4105 to inform team.
Special Instructions: Webinar access details (Zoom invitation) and homework will be provided after registration.
Fee: No Cost
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis to all legal residents and citizens of the United States.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Full disclosures regarding federal funding are available at https://www.virginiasbdc.org/funding-sources/.