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Virginia SBDC

Building Your Value Proposition Design (VPD) - *Webinar (Live)* - PW

Wed, Oct 26 10:00 AM to 12:00 PM
Facilitated by Mason SBDC
Topic: Business Basics

Promotional Video HERE

Webinar Learning Objective

Please join Senior Business Counselor, and Adjunct GMU Professor George Siragusa, as he guides you through a step-by-step process of building your Value Proposition Design which is invaluable to startups, early stage companies, growth, or even mature businesses! 

The Value Proposition Design (VPD) is a framework that enables businesses to develop and solidify their foundational ideas for how they will create, communicate, deliver and then extract marketplace value for a differentiated product or service intended to solve a specific problem aligned with a specific customer need while delivering tangible benefits, for an intended potential customer segment in a domain space or industry sector. It lives inside something called the Business Model Canvas, another important foundational business framework.

The VPD is absolute "ground zero" thinking for:

  • Entrepreneurs with ideas for a product or service business

  • Early stage companies

The VPD is critical formative thinking for:

  • New business ventures

  • Growth businesses

The VPD is valuable for:

  • Businesses considering a “pivot” in some aspect of their business

  • Mature businesses looking to expand or grow their offerings or markets

The VPD will:

  • help clients understand how they can create enduring personal value with your products

  • lower your cost of customer acquisition and retention

  • avoid wasting your scarce resources of time and money

Upon completion of this NO-COST webinar you should be able to: 

  • Become familiar with the definition of a Value Proposition Design and why it is considered such a “bedrock principle” for any business venture

  • Understand 3 specific benefits VPD brings to your business

  • See how it is one of the very first actions you should take to begin forming your ideas around a product or service you believe to be a viable business

  • Understand the relevance of the Value Proposition Design (VPD) to your business

  • Become familiar with the 8 steps to building / refining a VPD for your business

  • See a list of 10 characteristics of a great Value Proposition Design

  • Become familiar with the ways in which the VPD can impact and inform your communication tactics and strategy

  • Follow a “use case” to help illustrate how the VPD can inform your marketing strategy

  • Answer your specific questions about VPD along during the webinar


Speaker: George Siragusa - Senior Business Advisor, Mason SBDC, Adjunct Professor, George Mason University teaching Entrepreneurship for Engineers at the School of Engineering, and Senior Mentor for 3 area Startup Venture Accelerators

Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce

Cancellation Policy: Contact the Center regarding cancellation earlier than 24 business hours prior to event. Kindly email – (preferred) or call 703-261-4105 to notify the team.

Special Instruction: This live webinar will be presented via Zoom. Webinar access details (Zoom invitation) will be provided after registration.

Fee: No Cost

U.S. Small Business Administration, George Mason University, and America's SBDC

All programs of the Virginia SBDC are open to the public on a non-discriminatory basis.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

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