Promotional Video HERE
Webinar Learning Objective
Please join Senior Business Counselor, and Adjunct GMU Professor George Siragusa, as he guides you through a step-by-step process of building your Value Proposition Design which is invaluable to startups, early stage companies, growth, or even mature businesses!
The Value Proposition Design (VPD) is a that enables businesses to and for how they will for a intended to while , for an in a or . It lives inside something called the , another important foundational business framework.
The VPD is absolute "ground zero" thinking for:
Entrepreneurs with ideas for a product or service business
Early stage companies
The VPD is critical formative thinking for:
New business ventures
The VPD is valuable for:
Businesses considering a “pivot” in some aspect of their business
Mature businesses looking to expand or grow their offerings or markets
The VPD will:
help clients understand how they can create enduring personal value with your products
lower your cost of customer acquisition and retention
avoid wasting your scarce resources of time and money
Upon completion of this NO-COST webinar you should be able to:
Become familiar with the definition of a Value Proposition Design and why it is considered such a “bedrock principle” for any business venture
Understand 3 specific benefits VPD brings to your business
See how it is one of the very first actions you should take to begin forming your ideas around a product or service you believe to be a viable business
Understand the relevance of the Value Proposition Design (VPD) to your business
Become familiar with the 8 steps to building / refining a VPD for your business
See a list of 10 characteristics of a great Value Proposition Design
Become familiar with the ways in which the VPD can impact and inform your communication tactics and strategy
Follow a “use case” to help illustrate how the VPD can inform your marketing strategy
Answer your specific questions about VPD along during the webinar
THERE IS NO COST to ATTEND; but REGISTRATION IS REQUIRED.
Speaker: George Siragusa - Senior Business Advisor, Mason SBDC, Adjunct Professor, George Mason University teaching Entrepreneurship for Engineers at the School of Engineering, and Senior Mentor for 3 area Startup Venture Accelerators
Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce
Cancellation Policy: Contact the Center regarding cancellation earlier than 24 business hours prior to event. Kindly email – email@example.com (preferred) or call 703-261-4105 to notify the team.
Special Instruction: This live webinar will be presented via Zoom. Webinar access details (Zoom invitation) will be provided after registration.
Fee: No Cost