SEO & Social Selling *Webinar (Live)* - PW
Topic: Marketing and Sales
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Overview of the Live Webinar
The following will be covered during this live webinar:
- Power of SEO and social media for attracting customers, including local SEO to precisely target your market.
- Website optimization for lead generation. How personas, message maps, and content calendars help to make your website and social media footprint more attractive when integrated.
- Social selling as an amplifier of your existing sales and marketing strategy. Learn to build an omni channel presence and customer journey for faster wins.
- What your digital channel strategy needs, to be effective in terms of content, technology and investment.
- How to effectively use paid media and advertising. Cost savings of optimizing your website and SEO to maximize paid media spend and ROI.
Speaker: Hussain Shah, Subject Matter Expert - Digital Marketing, Mason SBDC & Timm Johnson - Director, Mason SBDC
Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development & Prince William Chamber of Commerce
Cancellation Policy: Contact the Center regarding cancellation 24 business hours prior to the event. Kindly email – firstname.lastname@example.org (preferred) or call 703-261-4105 to notify the team.
Special Instructions: This live webinar will be presented via Zoom. Webinar access details (Zoom invitation) will be provided after registration.
Fee: No Cost
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