Creating the Buyer Journey That Converts Clicks into Customers - *Webinar (Live)* - PW

About this No-Cost workshop (Registration Required)

Running a small business means balancing many priorities, and marketing can often feel overwhelming. The Buyer Journey will help small business owners better understand how to connect with customers at every stage of the buying process, from awareness to action and long-term retention.

Participants will explore practical marketing strategies that help clarify messaging, strengthen value propositions, and turn customer interest into meaningful business growth.

You’ll learn how to:

• Identify the key stages of the buyer journey and customer decision-making process
• Clarify your business message and communicate your value more effectively
• Apply marketing strategies that help convert interest into customer action
• Strengthen customer relationships and encourage repeat business

Who should attend

This workshop is designed for small business owners and entrepreneurs who want to attract more customers, improve their marketing approach, and better understand how customers move from awareness to purchase.

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Speaker:

• Hussain Shah, Subject Matter Expert - Digital Marketing, Mason SBDC
• Subodh Nayar - Senior Business Counselor and Serial Entrepreneur, Mason SBDC

Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development and Tourism & Prince William Chamber of Commerce

Cancellation Policy: Contact the Center regarding cancellation 24 business hours prior to the event. Kindly email – help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team.

Special Instructions: This live webinar will be presented via Zoom. Webinar access details (Zoom invitation) will be provided after registration.