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Virginia SBDC

Creating the Buyer Journey That Converts Clicks into Customers - *On-Demand* - PW

On Demand
Until Dec 31
Online
Facilitated by Mason SBDC
Topic: Marketing and Sales

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Promotional Video HERE

About this On-Demand Webinar (Registration Required)

Running a small business means balancing many priorities, and marketing can often feel overwhelming. The Buyer Journey will help small business owners better understand how to connect with customers at every stage of the buying process, from awareness to action and long-term retention.

Participants will explore practical marketing strategies that help clarify messaging, strengthen value propositions, and turn customer interest into meaningful business growth.

You’ll learn how to:

  • Identify the key stages of the buyer journey and customer decision-making process
  • Clarify your business message and communicate your value more effectively
  • Apply marketing strategies that help convert interest into customer action
  • Strengthen customer relationships and encourage repeat business

Who should attend

This on-demand workshop is designed for small business owners and entrepreneurs who want to attract more customers, improve their marketing approach, and better understand how customers move from awareness to purchase.

Speaker(s):

  • Hussain Shah, Subject Matter Expert - Digital Marketing, Mason SBDC
  • Subodh Nayar - Senior Business Counselor and Serial Entrepreneur, Mason SBDC

Co-sponsor(s) & Partner(s): Prince William County Department of Economic Development and Tourism & Prince William Chamber of Commerce

Contact: Kindly email us at help@masonsbdc.org for any questions

Special Instruction: This on-demand webinar will be presented via Zoom recording. The webinar access details will be provided after registration


Fee: No Cost

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U.S. Small Business Administration, George Mason University, and America's SBDC

All programs of the Virginia SBDC are open to the public on a non-discriminatory basis to all legal residents and citizens of the United States.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Full disclosures regarding federal funding are available at https://www.virginiasbdc.org/funding-sources/.

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