Your Brand in the Holiday Rush: Mapping Your Message to Capture Seasonal Demand - L&L (Herndon)
Format: In-person event | Lunch provided
Location: 205 Van Buren St. Suite 110, Herndon, VA 20170 (Office Evolution - Herndon)
Description:
The holiday rush is coming! Is your brand ready?
From Thanksgiving and Small Business Saturday to Giving Tuesday, Cyber Monday, and beyond, the holiday season offers small businesses valuable opportunities to connect with customers, stand out, and drive sales.
Join the Mason SBDC for an interactive workshop where you’ll build a practical Holiday Message Map to plan timely, compelling marketing messages for your business. Explore four real-world-style case studies across B2C and B2B markets, and leave with a clear blueprint to put your seasonal marketing into action.
Sponsored by the Town of Herndon, this in-person workshop will take place at Office Evolution in Herndon, and lunch will be provided.
Highlights:
- Learn to build a Holiday Message Map tailored to your business.
- Identify seasonal marketing opportunities before, during, and after the holidays.
- Create clear, compelling messages that connect with your target audience.
- Explore four B2C and B2B case studies featuring relatable small-business scenarios.
- Leave with a practical blueprint to plan campaigns around key holiday moments.
Target Audience:
Ideal for new and established small businesses in Fairfax County and surrounding regions, including B2C and B2B companies across retail, professional services, consulting and other industries.
Funding Disclosure
The Virginia SBDC Network is funded in part through a cooperative agreement with the U.S. Small Business Administration, Commonwealth of Virginia, George Mason University, and local host institutions. Full disclosures regarding federal funding are available at virginiasbdc.org/funding-sources. The Virginia SBDC is nationally accredited by America’s SBDC.
Presented by:
- Elis Devlin, Marketing Specialist & Senior Business Counselor, Mason SBDC
Sponsors: Town of Herndon Economic Development | Partners/host: Office Evolution - Herndon
Speaker(s):
Co-Sponsor(s):
Cancellation Policy: Contact us earlier than OR 72 hours (3 days) prior to event. Kindly email – help@masonsbdc.org (preferred) or call 703-261-4105 to notify the team.
Fee: No Cost
Location
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis to all legal residents and citizens of the United States.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Full disclosures regarding federal funding are available at https://www.virginiasbdc.org/funding-sources/.
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