Marketing on social media requires a lot of work.

Thinking of relevant ideas, writing posts & headlines, then planning, scheduling & posting content regularly takes time, effort, and creative energy. It can be exhausting and overwhelming.

AI tools can make social media easier and more effective.

In this 90-minute workshop we will show you how to harness existing AI tools to plan smarter, create better content, and manage the process too. You’ll get real-world examples to help you understand how to make AI work for your social media campaigns.

What you’ll learn:

• Which AI tools are good for social media marketing
• How to use AI applications for content creation
• What best practices help to keep your brand authentic
• Get hands-on experience building an AI-powered mini-campaign

You’ll also get support and guidance while you try it yourself.

During ‘lab time’ you’ll log on and use what you learn to create materials for your own campaign.

Whether you’re just starting with AI or looking to refine your strategy, join us to build your skills, knowledge and confidence to integrate AI into your own social media workflow.

NOTE: You’ll need to bring your own computer and have a ChatGPT or Claude account set up (a free account is fine).