Make Every Farmer's Market Count
Ready to turn casual market browsers into loyal customers?
This free webinar will show you exactly how.
Join Virginia SBDC Director Heather Fay for an engaging, practical session on elevating your customer experience before, during, and after every farmers market interaction.
Join us and learn to:
- Identify your ideal customer
- Map their five‑stage buying journey
- Create simple, high‑impact engagement tactics
- Strengthen relationships that drive repeat business
Whether you're a seasoned vendor or just getting started, you’ll walk away with actionable steps to boost visibility, create memorable interactions, and build long‑term customer loyalty.
This Webinar is Perfect for:
- Farmers market vendors
- Makers and crafters
- Small food growers and producers
Do you want to stand out and sell more.
Save your seat and start transforming every market visit into a meaningful customer experience.
Speaker(s): Heather Fay, Director, Roanoke Regional SBDC
Fee: $0 No Cost
SCHEDULE NOTE: Registration closes 24 hours before class start time.
Speaker(s): Heather Fay, Executive Director Greater Roanoke and New River Valley (NRV) SBDC Drawing on her diverse background in college admissions, the regional tech council, and her time with Botetourt County Economic Development, Heather brings fresh perspectives to supporting small businesses in Virginia. Her natural leadership, rooted in strong planning and marketing skills, shines brightly within the SBDC network. Beyond managing the Roanoke and NRV SBDC teams, she works directly advising clients and leading programs. Heather actively shapes the SBDC landscape as co-leader on the America’s SBDC Training Interest Committee, Virginia SBDC Talent Task Force, and Virginia SBDC Professional Development planning committee, and through her involvement with Greater Roanoke Workforce Development Board and the GrowthWheel User National Committee. Heather was the Virginia SBDC’s 2025 State Star.
Co-Sponsor(s):
Fee: No Cost
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis to all legal residents and citizens of the United States.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Full disclosures regarding federal funding are available at https://www.virginiasbdc.org/funding-sources/.
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