03-NEW SBDC Podcasting for Small Business 9/16/19
Podcasting (or, netcasting) is the process of uploading syndicated audio or video files online so that people can listen to them on-the-go. Most people know the ever-popular Apple iTunes and inside iTunes is the largest podcast directory to-date with a half-billion podcasts on a wide variety of topic--from laundry (A Slob Comes Clean) to car repair (Under The Hood Car Repair Talk Radio Show) to business (HBR IdeaCast). Google has committed to tripling the podcast listening audience in the next few years. So, while podcasting is trendy and buzzworthy in the media today, it has yet to hit its peak in the Web, Social Media & Mobile marketing world. And, that’s where Small Business owners like you can really take advantage of the opportunity. Social selling today requires more, higher-quality content production from Small Business than ever before, and podcasting is no exception. It takes hard work. However, the power of podcasting will bring compound dividends to your business like no other marketing medium today. So, how do you start a podcast? What software, equipment and services do you need? And, how do you promote a podcast? Those are all good questions, and all those and more will be covered in this full-day workshop with Ray Sidney-Smith, Digital Marketing Strategist, author and podcaster. Here’s who this workshop is for: • Do you have a business website, blog or email newsletter? Are you committed to producing consistent content for your podcast? • Do you have a product or service? • Are you a subject matter expert or thought leader in your profession/industry? • Do you have a general idea of what content you’d like to produce for your podcast? If you answered “yes” to two or more of the questions above, you’re a great candidate to participate in the full-day workshop! *****IMPORTANT: To get most out of the day, bring your podcast ideas (themes, topics and categories); we will work on this together as a group. A light breakfast & lunch are included. Cost $95 Speaker Bio: Ray Sidney-Smith is the President of W3 Consulting, Inc., a consultancy providing small businesses throughout the United States with practical approaches to business development and management/operations using Web, mobile, social and digital technologies. They provide Social Media content production and support for Small Business. Ray also hosts their podcast, Web and BeyondCast, a weekly show focusing on Small Business marketing and management on the Web and beyond, available on Apple Podcasts/iTunes, Google Podcasts, Stitcher, TuneIn, Spotify and more. Please arrive on time for CBP classes and events. Arriving 30+ minutes late may jeopardize your entry into the class or event. Please call or email as soon as possible if you are going to be late ** This workshop is made possible by the generous contribution of time and expertise by a CBP volunteer. Please respect our volunteer's time by arriving on time. If you are unable to attend the class, please notify us promptly. Refunds will be made in accordance with our published cancellation policy. ** CANCELLATION POLICY: *Please review carefully for our cancellation policy has changed as of January 1, 2016. -Participants whose checks are returned for insufficient funds will be charged a $35 fee. -Participants who have paid for a class and do not cancel at least 24 hours in advance, will forfeit their entire payment. -Participants wishing to receive a refund and have cancelled in a timely manner will be charged a 10% administrative fee. This event is held at our center in Springfield - unless noted otherwise. If you need directions, please visit our Website http://www.cbponline.org.
Speaker(s): Ray Sidney-Smith
To register & for more information visit www.cbponline.org
Fee: $ 95.00