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Virginia SBDC

Beating Your Competition

Wed 1:00 PM to 2:00 PM
Facilitated by SBDC at CBP
Topic: Marketing and Sales

There are over 4.7 billion social media users in the world, and with over 17 different platforms, which one should you focus on? Most businesses already have a website, Facebook, and LinkedIn, but how effective are they, and most importantly, how do they rank to your competitors? To develop an effective digital marketing strategy, you must examine your competitors, and accordingly market your strengths. To better allocate your time, energy, and funding towards a successful campaign, join our webinar on, Beating Your Competition. Key Learning Points: (1) Examine your website and social media efforts compared to your direct competitors. (2) Research what keywords your competitors are using and track them using Google Trends. (3) Develop your digital marketing plan. *Please log onto the webinar on time. The Zoom link is sent upon registration.

Speaker(s): Bob Rogers, SBDC Senior Trainer

Visit to register or for more information

Fee: No Cost

U.S. Small Business Administration, George Mason University, and America's SBDC

All programs of the Virginia SBDC are open to the public on a non-discriminatory basis.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

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