Marketing Basics 2016

This course describes the fundamentals of the most important aspect of any small business: marketing. At the end of this course, you will be able to create a comprehensive marketing plan for your small business that encompasses a creative plan, a positioning plan, and a media marketing calendar--the essentials of any good marketing strategy. Topics covered by this course include: What is marketing? Conducting market research. Analyzing the market environment. Selecting your target markets. Placing products & services. Website Do's and Don'ts. Social Media Marketing. Creating a marketing plan and calendar. Determining ROI. Pre-Registration is required.

Speaker(s): Bart Smith

Fee: $ 20.00

Payment should be made by credit card at the end of registration, you can pay by cash (exact change)