Brand Camp: Video Brand Storytelling Edition

About this workshop

Brand Camp: Video Brand Storytelling Edition is an intensive, hands-on workshop designed to help small business owners confidently tell their story through short-form video content. Through practical instruction, interactive exercises, and live coaching, participants will build the skills and confidence to create authentic videos that connect with their audience and support their marketing goals.

You’ll learn how to:

• Develop a clear and compelling brand story for short-form video
• Write engaging video scripts using proven storytelling frameworks such as "Hook, Story, Offer"
• Build confidence speaking on camera and improve on-camera delivery
• Create effective videos using smartphones and other accessible production tools
• Use AI tools responsibly to support content brainstorming, planning, and organization

Second Session:

This is a two-part workshop. There will be a second, follow-up class held virtually on September 10th from 10:00am - 12:00pm. Your registration includes access to both sessions.

Who should attend

This workshop is ideal for small business owners, entrepreneurs, and marketing beginners who want to strengthen their brand presence through video without needing expensive equipment or advanced production experience.

What you’ll walk away with

Participants will leave with practical storytelling strategies, greater confidence creating video content, a personalized content plan, and at least one fully developed video script they can begin using immediately in their business marketing efforts.

Presented by

Zack Jackson, The JPG Agency

Jeff Robertson, Roanoke SBDC

Registration

Registration cost: $75.00

Refunds are not available.

The registration fee for the event covers the planning, preparation, and materials that are coordinated in advance.

Fine Print:

Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.  Pre-registration is required to receive the instructions to attend the workshop.

The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.

All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.