Grow Smart: Understanding Your Customer Segments

This class is held virtually via Zoom. You will see the Zoom link once registration is complete. Please save the link to access the workshop. We recommend joining from your computer/laptop for the best experience.

Grow Smart: Understanding Your Customer Segments

Growth isn’t just about working harder—it’s about working smarter and unlocking untapped potential.

Not all customers are the same—and that’s a good thing! In this interactive GrowSmart workshop, we’ll explore how customer segmentation can help you focus on the right audience, improve marketing strategies, and drive sustainable growth. Join us and discover how understanding your customer segments can unlock new opportunities and take your business to the next level!

Guided by GrowthWheel principles, participants will learn how to categorize your customers based on key characteristics, buying behaviors, and needs.

Fine Print:

This is an interactive workshop.

This workshop will not be recorded

Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.

The City of Roanoke is our fiscal host. The cost of this workshop is directly allocated to Virginia SBDC, Greater Roanoke & NRV Regional Small Business Development Center programming.

The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.

All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.