Designing Products or Services That Customers Want | Grow Smart Module 1

This class is held virtually via Zoom. You will see the Zoom link once registration is complete. Please save the link to access the workshop. We recommend joining from your computer/laptop for the best experience.

Grow Smart 2026 Workshop Series

A GrowthWheel-powered workshop series for growing businesses. Each Grow Smart workshop uses GrowthWheel, a practical business management tool, to help participants assess their business, identify priorities, and turn insights into clear, actionable next steps.

Grow Smart is designed for business owners ready to focus, plan, and take action. Register for one or all 5 modules to support you and your team as you move your business forward with clarity and confidence.

Module 2: Designing Products or Services That Customers Want Workshop Description

Strong growth starts with offering products or services that truly resonate with your customers. In this workshop, business owners will use the GrowthWheel framework to evaluate how well their products or services align with customer needs, expectations, and buying behavior. Participants will explore ways to refine design, pricing, and positioning—while identifying opportunities for future offerings that drive value and profitability.

Fine Print:

This is an interactive workshop; it will not be recorded.

Any workshop materials and resources will be shared after the session with participants who attended and complete a brief post-event survey.

Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.

The City of Roanoke is our fiscal host. The cost of this workshop is directly allocated to Virginia SBDC, Greater Roanoke & NRV Regional Small Business Development Center programming.

The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur, we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed, and you have not pre-registered, we will not be able to contact you.

All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.