The Talent Blueprint - Talent Attraction: Modern Recruitment Strategies for Top Candidates

About this workshop

Talent Attraction: Modern Recruitment Strategies for Top Candidates will help you move beyond passive hiring and toward continuously attracting strong candidates. This session explores how to strengthen your employer brand, communicate the value of your workplace and benefits, and stand out in a competitive hiring market.

This workshop is part of The Talent Blueprint: From Attraction to Retention, a four-part series covering the essential pillars of modern talent management. Each session is designed to stand alone, so you can attend this workshop individually or participate in the full series.

You’ll learn how to:

• Develop a more proactive approach to attracting potential candidates.
• Strengthen your employer brand and communicate what makes your company a place where people want to work.
• Identify ways to position your company and employee benefits in a competitive hiring market.
• Create a framework for consistently attracting candidates who align with your company.

Who should attend

This workshop is designed for small business owners, entrepreneurs, and business leaders who want to improve their ability to attract qualified candidates. It is especially helpful for businesses competing for talent in a challenging hiring market or looking for alternatives to relying solely on traditional job postings.

What you’ll walk away with

You will leave with a practical framework for thinking about recruitment as an ongoing effort rather than a task that begins only when a position becomes available. You will also gain ideas for strengthening your employer brand and communicating your company's value to prospective employees.

Presented by

Katie Beach, Mojo Leadership Group

About The Talent Blueprint: From Attraction to Retention

This four-part series provides actionable insights to help businesses build a more engaged, high-performing workforce. Sessions explore the full talent journey, from understanding the value of talent and evaluating the hiring process to attracting candidates, onboarding new employees, and supporting retention.

Series schedule:

• Session 1 — Wednesday, August 26, 10:00–11:30 a.m.: Foundations of Talent Management: The Business Value of Talent
• Session 2 — Thursday, September 24, 10:00–11:30 a.m.: The Talent Funnel: Evaluating Your Attraction and Application Process
• Session 3 — Wednesday, October 21, 10:00–11:30 a.m.: Talent Attraction: Modern Recruitment Strategies for Top Candidates
• Session 4 — Wednesday, November 18, 10:00–11:30 a.m.: After You Hire: Orientation, Onboarding and Retention

Registration

Registration cost: $10.00 per class.

Separate registration is required for each class.

Refunds are not available.

Funding Disclosure

The Virginia SBDC Network is funded in part through a cooperative agreement with the U.S. Small Business Administration, Commonwealth of Virginia, George Mason University, and local host institutions. Full disclosures regarding federal funding are available at virginiasbdc.org/funding-sources. The Virginia SBDC is nationally accredited by America’s SBDC.

Our workshops, events, and programs are designed with a small business owner in mind. Actionable, sharing of ideas, and takeaways to keep things straight.

The City of Roanoke is our fiscal host. The cost of this workshop is directly allocated to Virginia SBDC, Greater Roanoke & NRV Regional Small Business Development Center programming.

The SBDC reserves the right to cancel a workshop/event/program for insufficient enrollment, weather emergencies, and other unforeseen circumstances. Should a cancellation occur we will use the email you provided to contact you. Pre-registration is highly recommended. If an event is canceled or postponed and you have not pre-registered we will not be able to contact you.

All programs of the Virginia SBDC are open to the public on a non-discriminatory basis. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.