Social Media Marketing

This workshop is designed for small business owners who are not currently using social media to market their businesses and those who are not using social media effectively. It will help business owners navigate the many social media options available to them, determine which are the most useful for their businesses, set their social media marketing goals, and measure whether their goals are being met. Topics covered: • Benefits of social media • Social media best practices • Creating a social media strategy • Managing and measuring social media marketing • Overview of the most popular social media tools

Speaker(s): Susan Ball, Fredericksburg SBDC Director

Susan Ball is the Director of the University of Mary Washington SBDC’s Fredericksburg office and a Certified Business Analyst. She works with clients to evaluate business opportunities, forecast cash flows, develop marketing strategies, prepare loan proposals, and write business plans. She also assists clients in registering to do business with state and federal agencies and obtaining applicable minority business certifications. She teaches Blue Print Business Plan and How to Get Started in Social Media Marketing seminars. She is certified as a NxLevel instructor and a GrowthWheel advisor. Susan has a bachelor’s degree in mathematics and economics from the University of Mary Washington and an MBA in finance from the University of Florida. Prior to working with the SBDC, Susan co-authored finance textbooks, taught high school mathematics, and owned a pizza restaurant. She has been with the SBDC since the fall of 2007 and has worked with hundreds of clients during that time. If you have a question or need further assistance, please contact us at (540) 654-1383.

Fee: $ 30.00

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