Craft Your Thirty-Second Pitch & Brand Voice Workshop
Objective: Determine your business identity and founder story to confidently introduce your brand. Key Activities Write your 30-second elevator pitch. Define your brand personality (tone, values, language style). Create a short “About Us” video or story post to share on your website and social media.
Speaker(s): Lisa Aukward, Owner of LA Business Strategies LLC, MBA, IOM, is a results-driven executive leader with over 20 years of experience guiding corporate, nonprofit, and government organizations through strategic growth, operational transformation, and stakeholder engagement. She is recognized for her ability to craft visionary strategies, build high-impact partnerships, and lead cross-functional teams to deliver measurable results. Lisa’s expertise spans strategic communications, program management, and executive advising, with a proven record of driving revenue, engagement, and organizational value.
Co-Sponsor(s):
If you need further assistance, please contact us at (540) 654-1383.
Fee: No Cost
Location
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis to all legal residents and citizens of the United States.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Full disclosures regarding federal funding are available at https://www.virginiasbdc.org/funding-sources/.
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