Define Your Message & Target Audience
Objective: Build consistent messaging tailored to your ideal customer.
· Key Activities
o Identify 2–3 customer personas (demographics, goals, pain points).
o Develop messaging pillars that align with each persona.
o Learn 2-3 tips and tricks to update your homepage, email signature, or key product descriptions with refined messaging.
· Deliverables
o Customer personas document.
o Updated website or promotional copy reflecting your consistent voice.
Speaker(s): Lisa Aukward, Owner of LA Business Strategies LLC, MBA, IOM, is a results-driven executive leader with over 20 years of experience guiding corporate, nonprofit, and government organizations through strategic growth, operational transformation, and stakeholder engagement. She is recognized for her ability to craft visionary strategies, build high-impact partnerships, and lead cross-functional teams to deliver measurable results. Lisa’s expertise spans strategic communications, program management, and executive advising, with a proven record of driving revenue, engagement, and organizational value.
Co-Sponsor(s):
If you need further assistance, please contact us at (540) 654-1383.
Fee: No Cost
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Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
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