Develop Your Holiday Campaign

Session 3: Marketing 101 – Develop Your Holiday Campaign Objective: Create a basic marketing campaign. • Key Activities o Set a campaign goal (e.g., boost sales, increase sign-ups, promote a holiday offer). o Choose a theme and timeline (1–2 weeks). o Write copy and design basic assets for 2 emails and 3 social media posts. • Deliverables o Campaign calendar. o Launch-ready campaign assets.

Speaker(s): Lisa Aukward, Owner of LA Business Strategies LLC, MBA, IOM, is a results-driven executive leader with over 20 years of experience guiding corporate, nonprofit, and government organizations through strategic growth, operational transformation, and stakeholder engagement. She is recognized for her ability to craft visionary strategies, build high-impact partnerships, and lead cross-functional teams to deliver measurable results. Lisa’s expertise spans strategic communications, program management, and executive advising, with a proven record of driving revenue, engagement, and organizational value.

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If you need further assistance, please contact us at (540) 654-1383.

Fee: No Cost