Marketing with AI – Tools & Tactics for Small Businesses

Key Activities:

· Explore AI Tools for Small Business Marketing:

o Content creation: Try ChatGPT for blog posts, email drafts, or social media captions.

o Image design: Use Canva’s AI tools or tools like DALL·E or Adobe Firefly.

o Scheduling and automation: Explore tools like Buffer with AI-assisted planning.

· Create AI-Assisted Content

o Draft 3 social media posts using AI.

o Generate email subject line variations for your campaigns.

o Use AI to brainstorm keywords or blog/article titles.

· Evaluate & Personalize

o Learn best practices for editing AI content to reflect your brand voice.

o Avoid pitfalls (e.g., over-reliance, generic content, lack of authenticity).

Deliverables:

· 1 short-form content piece (caption, email, or blog intro) created with AI and edited for your brand.

· A list of 2–3 AI tools to integrate into your ongoing marketing workflow.

· A simple AI-use policy or checklist to keep your marketing authentic and strategic.