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Virginia SBDC

Radio Leads Listeners to Brands

Mar
19
2026
Thu, Mar 19 12:00 PM to 1:00 PM
Online
Topic: Marketing and Sales

Objective: In this webinar, we will discuss how radio drives brand awareness. We will look at how radio is measured and the impact it has on listeners. Key Points: 1. Perception vs. Reality 2. Radio reaches local consumers directly 3. How radio affects your brand

Speaker(s): Amanda Holloway has over 20 years of experience in marketing, including 6+ years as a Marketing Consultant. She is passionate about helping small businesses grow through strategic, omni-channel media marketing. Currently, she serves as a Media Consultant for Connoisseur Media in the Fredericksburg region, working with clients nationwide across a variety of industries. Amanda takes pride in her deep understanding of industries and consumer behavior, helping brands connect with their audiences effectively.

Co-Sponsor(s):

If you need further assistance, please contact us at (540) 654-1383.


Fee: No Cost

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U.S. Small Business Administration, George Mason University, and America's SBDC

All programs of the Virginia SBDC are open to the public on a non-discriminatory basis to all legal residents and citizens of the United States.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Full disclosures regarding federal funding are available at https://www.virginiasbdc.org/funding-sources/.

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