This workshop will utilize the principles mentioned in the author's book “The Marketing Mastermind” for small business owners to aid in their marketing efforts. Topics Include - An Overview Of Marketing (The Art/Science Of Marketing) - A Brief History Of Marketing - The Power Of Storytelling: Creating Compelling Brand Narratives - Consumer Psychology - The Data-Driven Approach: Leveraging Analytics - Segmentation: Crafting Tailored Marketing Campaigns - Building A Robust Digital Presence - Reframing: Shifting Your Perspective To Understand Your Customer’s Journey With Your Brand
Speaker(s): Joshua Lee Bryant
Co-Sponsor(s):
Fee: No Cost
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis to all legal residents and citizens of the United States.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Full disclosures regarding federal funding are available at https://www.virginiasbdc.org/funding-sources/.