Google AdWords Ads (Cyber Series 4 of 6)

Online advertising allows you to show your ads to the people who are likely to be interested in your products and services, while filtering out folks who are not. For small businesses in saturated industries, or perhaps with a new website or a site which otherwise does not rank naturally – Google AdWords Ads can position your site at the top of the list to targeted searchers. You will objectives for which Google AdWords Advertising is able to achieve, how the bidding process works, how to pick the keywords needed to serve your ads, what content to select in creating your ads, how to understand your results, how to set up a campaign with carefully considered keywords, keyword groups, ad type and copy. Prerequisite: Have your AdWords account set up before class. If you need instructions: https://support.google.com/adwords/answer/6366720?hl=en

Speaker(s): Alexandra Schmidt, Digital Marketing & Social Media Manager, Cyberbility

Co-Sponsor(s): Central Virginia SBDC, Community Investment Collaborative, Cyberbility

To register, go to: http://www.123contactform.com/form-2497145/Business-Bursts-WinterSpring

Fee: No Cost