Market Research: Know Your Customers & Market
Target audience identification including demographics, consumer discretionary income and barriers to entry will all be outlined in this course. Along with that knowledge; you will also be instructed on how to perform a SWOT analysis – strengths, weaknesses, opportunities, and threats, as they apply to your specific product or service.
Speaker(s): Regina Cook, Executive Director, Louisa County Chamber of Commerce
Co-Sponsor(s): Central Virginia SBDC, Community Investment Collaborative, Cyberbility
To register, go to: http://www.123contactform.com/form-2497145/Business-Bursts-WinterSpring
Fee: No Cost
Location
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.