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Virginia SBDC

Trademarks: The Value of Protecting Your Business Goodwill

Thu 12:00 PM to 1:00 PM
Facilitated by Central Virginia SBDC

Trademarks: The Value of Protecting Your Business Goodwill

You’ve spent years and significant dollars to create a product and your marketing campaign is ready to launch. But all of the innovation, time, and money won’t matter if a customer is tempted by a similar product and buys it instead. Protecting your brand and creating the competitive advantage to purchase or use your product is the basis for trademark law. Join this webinar to learn the steps taken to protect a great idea with legal protections and a registered trademark. Real life examples will be used to demonstrate the value of getting it right the first time!

Presented by Woods Rogers Attorneys at Law

At Woods Rogers, we focus on helping businesses, individuals, and our communities thrive. Our Emerging Growth practice team counsels start-up companies and entrepreneurs on all phases of the life cycle, from start-up and formation, to market fit, pre-venture guidance, IP protection, scale, maturity, and exit strategies. With offices throughout Virginia in Charlottesville, Roanoke, Lynchburg, and Richmond and more than 80 attorneys, we’ve helped clients navigate what lies ahead for more than 125 years. Read more at


Michael J. Hertz, Principal, Woods Rogers

Nathan Evans, Principal, Woods Rogers

Fee: No Cost

U.S. Small Business Administration, George Mason University, and America's SBDC

All programs of the Virginia SBDC are open to the public on a non-discriminatory basis.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

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