Piedmont Pitch: Understanding Your Customers and Market

Piedmont Pitch Week 3: Understanding Your Customers and Market

Business Essentials Training session 1

Is your business concept the right idea, at the right time for your industry?  

Are the features attractive to customers and do they care enough to change current habits?

• Is your addressable market big enough to generate adequate revenue for a successful business? Our research tools can help you decide.
• Have you conducted “customer discovery” for feedback on your offering and to know who will buy and how they will buy?

In this workshop, we talk about industry knowledge, communication with target customers to optimize your product or service offering and honing in on the ideal market(s).

HYBRID event In person for cohort participants at 300 Preston Ave, 2nd floor training room, Charlottesville or online via Zoom

About Piedmont Pitch

The City of Charlottesville Office of Economic Development and Albemarle County Economic Development have joined forces to offer educational programming leading to a pitch competition for local small businesses. Entrepreneurs and small business owners in Charlottesville and Albemarle can apply to participate in the 10 week program including 8 training programs (Business Essentials Training) offered by Central Virginia SBDC and work with a business advisor to hone their pitch and develop a solid business plan. Graduates of Piedmont Pitch have the opportunity to pitch for $15,000 in prize money!