Culpeper Competes: BET 1, Understanding Your Customers and Market

Culpeper Competes Week 3: Understanding Your Customers and Market

Business Essentials Training session 1

Is your business concept the right idea, at the right time for your industry?  

Are the features attractive to customers and do they care enough to change current habits?

• Is your addressable market big enough to generate adequate revenue for a successful business? Our research tools can help you decide.
• Have you conducted “customer discovery” for feedback on your offering and to know who will buy and how they will buy?

In this workshop, we talk about industry knowledge, communication with target customers to optimize your product or service offering and honing in on the ideal market(s).

HYBRID event In person at The Culpeper Economic Development Center (803 S Main St, Culpeper) or online via Zoom

About Culpeper Competes

To inspire economic development and job creation in Culpeper, the Town of Culpeper is proud to present Culpeper Competes in partnership with the Central Virginia Small Business Development Center. Culpeper Competes is designed to encourage and develop an entrepreneurial spirit through business development education and mentorships to guide participants through the process of launching or growing their business.