BET Session 3: Understanding Your Customers & Market
BET Session 3: Understanding Your Customers & Market
- Is your business concept the right idea at the right time for your industry? Are your product features compelling enough to attract customers and inspire them to change their current habits?
- Is your addressable market large enough to generate the revenue needed for a successful business? Do you truly understand what your customer cares about and how they perceive your offering?
In this workshop, we'll cover the theory and processes of "customer discovery" to help you gather valuable feedback on your offering. The goal is to find your product-market fit, understand what matters to your customers, and assess how your business stacks up in the market. We'll also discuss industry knowledge, identifying target customers, and the lean business model process.
VIRTUAL event Online via Zoom
Fee: $ 15.00
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis to all legal residents and citizens of the United States.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Full disclosures regarding federal funding are available at https://www.virginiasbdc.org/funding-sources/.