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Virginia SBDC

Social Media Marketing For Small Businesses

Mon 12:00 PM to 1:00 PM
Topic: Marketing and Sales

What You'll Learn: In this Social Media Marketing For Small Businesses workshop, uncover the essentials to creating successful social media marketing strategies. Understand which platform reaches your target audience, important features, and functions for the most popular platforms, and learn how people and businesses are using these platforms to connect and engage with a larger audience.

This workshop will be online via Zoom. Attendees will receive a link post registration, as well as a reminder two days before the event.

This session will be recorded for record-keeping, quality assurance, and training purposes

Sierra Pollard was one of the first people to graduate from the nation’s first Innovation Academy at the University of Florida. After earning a B.S. in Digital Marketing and Innovation, Sierra started her career in Digital Marketing at an international corporation managing a social marketing team. Following a few years later, Sierra was invited to study at the European Innovation Academy in Turin, Italy. She then continued her education in Technology Innovation Marketing at Harvard University. Sierra moved to Richmond, VA, in 2019 to pursue and earn her Masters's in Product Innovation and become the first person to study Innovation at the undergraduate and graduate levels. Sierra strives to create innovative social media and marketing strategies for small businesses to create brand awareness to attract new customers through her business Winnovation Agency.

Speaker(s): Sierra Pollard, CEO & Founder of the Winnovation Agency

Co-Sponsor(s): The Winnovation Agency

Fee: No Cost

Phone: 804-629-7861


Capital Region SBDC
7814 Carousel Lane, Suite 100 Richmond, VA 23294

U.S. Small Business Administration, George Mason University, and America's SBDC

All programs of the Virginia SBDC are open to the public on a non-discriminatory basis.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

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