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Virginia SBDC

Branding For Your Business

Fri 12:00 PM to 1:30 PM
Facilitated by Capital Region SBDC
Topic: Marketing and Sales

Experienced creative director, former adjunct professor and entrepreneur Jolinda Anderson will share some signs of strong branding and tips on how to recognize it. • Understand that branding isn't just a logo - and be able to name and document at least 4 other areas of "brand" in your business • Learn how a strong brand can have an impact on your bottom line, and the speed with which your customers take out their wallet to do business with you • Receive a brand documentation checklist to conduct your own audit of all the areas where your brand shows up in your business • Workshop discovering your brand archetype and creating some branded scripts to describe what you do and who you serve • Confidently identify strong brand triggers and potential brand weaknesses - and learn what you can and should DIY or when it might be time to invest with a professional

Speaker(s): Jolinda Smithson Anderson Jolinda Smithson Anderson is the CEO and Principal Designer at Shapes & Colors, a branding, website and marketing firm based in downtown Richmond. Jolinda has worked as a creative for over 25 years and has both corporate and small creative agency experience. In September 2019, she launched her own business. She has taught for the Robertson School of Media & Culture at VCU and is a former student-athlete with the track program there.


Fee: No Cost

U.S. Small Business Administration, George Mason University, and America's SBDC

All programs of the Virginia SBDC are open to the public on a non-discriminatory basis.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

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