Professional Website Tips 101

Course description: Professional Website Tips 101

Experienced creative director, former adjunct professor and entrepreneur Jolinda Anderson will share some insights on how to set up your website for success.

• Understand the basic terminology: websites, hosting, domain names, SEO, platforms, plugins • Discern what platform makes the most sense for your needs now and in the future • Must-haves to set up a google and client-friendly website - your business home on the internet • Discover how digital marketing makes up the neighborhood around your website • Process, pricing, timelines, photos - discuss what goes into a website and figure out what you can do vs. what you can hire out

Presenter: Jolinda Smithson Anderson is the CEO and Principal Designer at Shapes & Colors, a branding, website and marketing firm based in downtown Richmond. Jolinda has worked as a creative for over 25 years and has both corporate and small creative agency experience. In September 2019, she launched her own business. She has taught for the Robertson School of Media & Culture at VCU and is a former student-athlete with the track program there.

Shapes & Colors offers right-sized creative solutions to their clients. This includes logos, branding, graphic design and website design as well as templates and training so that businesses can own and run their own marketing.