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Virginia SBDC

Email Marketing: Make Sure Meta Doesn't Own Your Audience

Fri 12:00 PM to 1:30 PM
Facilitated by Capital Region SBDC
Topic: Ecommerce and Digital Marketing

Email Marketing - Make Sure Meta Doesn't Own Your Audience

Experienced creative director, former adjunct professor, and entrepreneur Jolinda Anderson will share some insights around why email marketing is important to consider for your small business. Despite the fact that email is 52 years old, it's definitely still a viable form of marketing your business.

• Understand the basic terminology: newsletter, sign-up forms, email platforms, freebies, content upgrades, CTAs, CTRs, open rates, etc. • Discern what platform makes the most sense for your email needs • Best-practices to ensure your emails get seen and opened - and you stay out of SPAM jail • Discover how email marketing can drive better results for your business than social media alone • Topics, frequency, design, offers, images? Let's discuss what goes into great email campaigns and create some content for your next newsletter.

Fee: No Cost

U.S. Small Business Administration, George Mason University, and America's SBDC

All programs of the Virginia SBDC are open to the public on a non-discriminatory basis.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration.

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