Branding 101: Your brand is more than a logo. It's the story you tell, the feeling you create, and the reason customers choose you over someone else. In this collaborative virtual workshop, we'll dig into the key elements of effective branding: what you want to be known for, how you want people to feel when they interact with your business, and how to show up consistently everywhere your customers find you. We'll tie it all back to your business goals, so your brand works as a real growth tool, not just something that looks nice.
Who should attend: Business owners at any stage, whether you're starting from zero, feeling like your current brand has outgrown who you are, or trying to find your edge in a crowded market.
Speaker(s): Jordan Hanna, Capital Region SBDC
Co-Sponsor(s):
Fee: No Cost
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis to all legal residents and citizens of the United States.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Full disclosures regarding federal funding are available at https://www.virginiasbdc.org/funding-sources/.
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