Pricing Strategies for Small Businesses at The HIVE
This presentation will explore key pricing strategies tailored for small businesses. We will cover the fundamentals of cost-plus pricing, competitive pricing, and value-based pricing, along with advanced tactics like dynamic pricing and psychological pricing. Attendees will gain actionable insights on how to set prices that not only cover costs but also drive profitability and customer loyalty. We will cover real-world examples and practical tools to apply these strategies immediately to your own business.
Speaker(s): Todd DuRose, Business Advisor at Hampton Roads Small Business Development Center
Co-Sponsor(s):
Fee: No Cost
Location
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis to all legal residents and citizens of the United States.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Full disclosures regarding federal funding are available at https://www.virginiasbdc.org/funding-sources/.