Suffolk Breakfast and Business Series - Find, Speak To, and Win Your Perfect Customer
THIS IS AN IN-PERSON EVENT.
Finding the right customer isn’t luck — it’s strategy. In this session, we’ll walk through a results-driven framework to help you discover who your ideal client really is, what they struggle with, and how to speak directly to their needs. Whether you’re growing a new audience or tightening your marketing focus, this session is packed with real-world insights, powerful questions, and actionable steps to help you stop marketing to “everyone” — and start reaching the people who want exactly what you offer.
Speaker(s): Paula Short, Hampton Roads SBDC
Co-Sponsor(s): City of Suffolk Economic Development
Fee: No Cost
Location
All programs of the Virginia SBDC are open to the public on a non-discriminatory basis to all legal residents and citizens of the United States.
Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Full disclosures regarding federal funding are available at https://www.virginiasbdc.org/funding-sources/.
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