Eastern Shore Tourism - Seasons of Success Workshop

Tourism Thrives – Part 2 Turning Visitor Moments into Revenue & Retention The Seasons of Success Spring Workshop is a half-day event designed for tourism business owners who want to make the most of the upcoming busy season. Your visitors are coming. Are you fully equipped to convert them? Join us for Part 2 of our Tourism series — a practical, high-impact workshop designed to help hospitality, retail, and service businesses strengthen staffing, elevate the customer journey, and increase revenue per visitor. WHO THIS IS FOR • Retail & gift shop owners • Restaurant, café & food operators • Hotels, B&Bs & short-term rentals • Experience-based businesses • Tourism-focused entrepreneurs • Managers responsible for staff performance and visitor experience If you interact with visitors — this session is for you. WHAT YOU’LL LEARN Donna Norman – HR & Staffing How to build a team that confidently delivers • Hiring for hospitality mindset • Clear staff expectations Paula Short – Customer Journey & Revenue • How to sell upgrades and add-ons • Questions that increase conversions • Increasing average spend without discounting • Designing moments that generate reviews WHY ATTEND Because great tourism businesses don’t leave revenue to chance. They plan for it. You’ll leave with: • A simplified customer journey worksheet • A practical staff welcome script • Clear next steps you can implement immediately DETAILS Tuesday, March 24, 2026 Cape Charles Community College, Room 150 Workforce Building. 3.5-hour interactive workshop Limited seats. IMPORTANT; If tourism matters to your business, this session will sharpen how you deliver it. Register now.

Speaker(s): Donna Norman and Paula Short, SBDC Business Advisors

Co-Sponsor(s): Virginia Tourism Corporation

Fee: $ 25.00

Early bird offer $15